Shanghai Regulates Shoppable Livestreaming
- Home
- News
- People
- In-depth
- ACWF
Shanghai Regulates Shoppable Livestreaming
July 15, 2022SHANGHAI, July 14 (Xinhua) — Shanghai's market regulator has rolled out guidelines to regulate livestreaming sales activities to combat click farming, false advertising, and other foul play.
According to the municipal administration for market regulation, livestreaming sales platforms should establish a "blacklist" system for delinquent livestreamers. They may not advertise their livestreaming with such hype as "the lowest prices online" or "lowest prices in history."
To protect the rights and interests of minors and the elderly, it said livestreaming sales should not arbitrarily label products as "for infants and children only," sell products and services containing pornography or violence to minors, or publish illegal advertisements regarding medicine, investment, and real estate that target the elderly.
The guidelines have also clarified the obligations of livestreaming platforms, the channel operators, and livestreamers, and proposed the establishment of a rapid disposal system for consumer rights disputes.
Shoppable livestreaming is booming in China. According to a report released by data analysis agency iiMedia Research in late June, the scale of the country's livestreaming e-commerce industry hit 1.2 trillion yuan (about 178 billion U.S. dollars) in 2021, and this figure will likely exceed 2.1 trillion yuan by 2025.
(Source: Xinhua)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Comments
Magazines
Projects
- 2023 Women Science and Technology Innovation Pioneer...
Photos
- People Enjoy Blooming Tulips in Jinan, East...
- Flowers Bloom Across China in Spring
Special Coverage
Related articles
Scottie Scheffler's Louisville court date postponed after arrest during PGA Championship
LOUISVILLE, Ky. (AP) — A Kentucky court has postponed pro golfer Scottie Scheffler’s appearance on c2024-05-21China sees nearly 119 mln domestic tourist trips during Qingming holiday
An aerial drone photo shows tourists visiting Beiwudang scenic area in Shizuishan City, northwest Ch2024-05-21- SEATTLE (AP) — The Seattle Mariners called up top prospect Jonatan Clase on Monday, looking to help2024-05-21
Maine is the latest to join an interstate compact to elect the president by popular vote
PORTLAND, Maine (AP) — Maine will become the latest to join a multistate effort to elect the preside2024-05-21Abbey Clancy, 38, shows off a new set of train track braces as she's left red
Abbey Clancy revealed she'd had a set of train track braces fitted as she showed off her pearly whit2024-05-21Buffalo, New York: Remains of missing 12
BUFFALO, N.Y. (AP) — The remains of a 12-year-old boy who went missing in 2020 have been found insid2024-05-21
atest comment